Shunsuke Michieda of Naniwa Danshi Stars in New Cosmetic Brand Commercial: “Thanks to Everyone, I Looked Cool”
Shunsuke Michieda of Naniwa Danshi attended the product launch event for the Chinese cosmetics brand “PERFECT DIARY,” for which he serves as a brand ambassador, in Tokyo on September 24. He appeared with a glossy makeup that highlighted his refined facial features, with a focus on red lipstick. A new commercial featuring him, titled “The Beauty You Loved Will Never Betray,” will air starting September 24. “I really thought I looked quite cool. Thanks to everyone, I was able to look good, and it turned out to be something truly wonderful,” he remarked.
Shunsuke Michieda talking about lipstick at the “PERFECT DIARY” product launch event
Shunsuke Michieda enjoys immense popularity not only in Japan but also across Asia, including China and South Korea. His outstanding style and clear, radiant skin make him the perfect icon for the brand’s concept of “dedicating oneself to exploring, innovating, and expressing beauty.”
Shunsuke Michieda of Naniwa Danshi appearing at the “PERFECT DIARY” product launch event
Shunsuke Michieda of Naniwa Danshi posing for photos at the “PERFECT DIARY” product launch event
The new commercial was shot using a gigantic panel of 802,816 LED lights. It is a meticulously crafted commercial, with adjustments made to the angle of his face and the movement of his eyes down to the millimeter. Reflecting on the shoot, Shunsuke Michieda said, “It was very refreshing because the atmosphere was completely different from my usual self. The LED screen was so large, and I worked hard to not be overshadowed by its impact.”
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